Built for food and beverage field sales โ€ข 30-day free trial
The field-sales CRM for food brands

Win the shelf, store by store.

Cuvello gives CPG field sales teams one place for store visits, buyer relationships, outreach sequences, and distributor reports, so every rep knows which account needs them next.

Launching soonSee how it works
30-day free trialPer-seat pricingCancel anytime
Every visit, logged from the fieldReps check in with photos and GPS from their phone; follow-ups create themselves.
Retail, foodservice and distribution
Built for reps in the field
Send from your own inbox
Per-seat monthly pricing

Everything a field team touches, in one place.

Cuvello replaces the visit spreadsheet, the follow-up sticky notes, and the end-of-quarter distributor report scramble.

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Store visits with proof

Log visits from your phone with photos and GPS check-in. Completing a visit creates the follow-up task automatically.

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Accounts by channel

Retail, foodservice, and distributor accounts with their locations, buyers, chefs, and brokers, organized the way your team sells.

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Sequences from your inbox

Multi-step outreach cadences that send real email from each rep's connected Microsoft 365 mailbox, or draft one-click Gmail and Outlook compose links.

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Distributor report reconciliation

Upload a distributor's CSV and Cuvello matches rows to your accounts, flags the unknowns, and rolls up revenue per account.

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Pipeline to invoice

Leads, opportunities, quotes, and invoices in the same system your reps already live in, with revenue tiles that separate direct from distributor.

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AI assists on the record

Account health summaries, outreach drafts, visit summaries, and pitch angles, generated from your own CRM data and always editable before use.

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Overdue-visit reminders

A daily sweep that flags scheduled visits that slipped, controlled by your team's own automation settings.

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Exports you own

Your visits, locations, sequences, distributor data, accounts, and contacts export to CSV. Your data is yours.

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A workspace per brand

Each company gets its own isolated workspace with role-based access for admins and reps.

Plan the week, then work it from your phone.

Your schedule shows the upcoming visits in order. In the store, log what you saw, capture shelf photos, and check in with GPS. Completing the visit books the follow-up for you.

Upcoming visits in date orderPhoto capture from the fieldGPS check-in on arrivalAutomatic follow-up tasks

Know what every distributor is actually selling.

Drop in the monthly report CSV. Cuvello maps the columns, matches retailers to your accounts, queues the ambiguous ones for a human decision, and keeps revenue rollups honest.

Automatic column mappingExact-match auto-linkingReview queue for the restPer-account revenue rollups

One plan. Priced per rep.

Every seat gets the full product: visits, sequences, distributor reports, AI assists, and exports. Signing up is free; start your 30-day trial from inside the app, and you are not charged until the trial ends.

30-DAY FREE TRIAL
Cuvello
$49 CAD / seat / month
Plus tax ยท Billed monthly ยท A seat is one signed-in team member
Store visits with photos and GPS check-inAccounts, locations, buyers, chefs and brokersOutreach sequences with real sending via Microsoft 365Distributor report matching and revenue rollupsLeads, pipeline, quotes and invoicesAI account health, drafts, and visit summariesOverdue-visit reminders and automationsCSV export of your field and account records
Launching soon
Secure payment via Stripe ยท Cancel at any time to stop the next monthly charge.

Frequently asked questions

Who is Cuvello for?

Food and beverage brands with reps in the field: founders doing their own store visits, and teams selling into retail, foodservice, and distribution. If your week involves store checks, buyer follow-ups, and distributor reports, Cuvello is built for you.

How does the free trial work?

Signing up and creating your workspace is free and does not ask for a card. You start the 30-day trial from inside the app by adding a payment method; you are not charged until the trial ends, and cancelling during the trial stops the charge.

What counts as a seat?

A seat is one team member who signs in: an admin or a rep. You choose the number of seats when you start your trial, and seats can be adjusted as your team changes.

Does Cuvello send email as me?

Each rep can connect their own Microsoft 365 mailbox, and sequence emails send from that mailbox with their name on it. Without a connected mailbox, Cuvello drafts the message and gives one-click Gmail or Outlook compose links instead. You are responsible for having the right consent to email your contacts.

Can I get my data out?

Yes. Your field records (visits, locations, sequences, and distributor data) and your accounts and contacts export to CSV from inside the app.

Can I cancel to stop the next charge?

Yes. The subscription is month to month with no annual contract.

Your reps are already in the stores. Give them the system.

Start your 30-day free trial and run next week's visits from Cuvello.

Launching soon